Industry Trends & Insights
2 Minute Read
Unlock New Insights for Personal Lines
Date Published:
By: Thorsten Camp
Industry Trends & Insights
2 Minute Read
Unlock New Insights for Personal Lines
Date Published:
By: Thorsten Camp
It was around this time last year when we first launched Ivans Marketing Insights™, the powerful tool that lets carriers and MGAs understand the agency universe unlike anything else in the market. We’re excited to share that the solution is now available for both commercial lines and personal lines.
The agency insights you will unlock with Ivans Marketing Insights eliminate the need for one-off agency visits, multiple disjointed applications and manual reporting. You’ll be able to access a visual dashboard of distribution channel opportunities to search for agencies based on business size, line of business and regional distribution. These insights will empower you to fast-track potential new agency partners for appointment. Ivans Marketing Insights provides carriers like you with a simple, powerful and efficient way to search for the best agency partner matches.
The process of finding agency information for both commercial lines and personal lines has historically been time-consuming and inefficient. Carriers need relevant agency insights to pinpoint new personal lines opportunities for growth and remove the guesswork, and now they can.
With the latest product releases, new reports have been added for both commercial and personal lines that give you greater insight into policy and premium data. This means more opportunities for carriers and MGAs to boost premium growth and retention. The reports include:
See how much of each policy type and risk is placed with your business compared to other carriers and gain a greater understanding of the most profitable agent engagement opportunities.
Discover how many policies are scheduled to expire each month so that you can anticipate agency renewals and enhance retention rates.
Find out how many policies an agency is writing at each level – micro, small, or mid – to better understand if an agency is a business fit.
See how much premium each agency has based on your selected search.
We’re regularly making updates to our products, including Ivans Marketing Insights. Check out our product hub to stay updated on the latest solutions that will allow you to pinpoint opportunities for growth, drill into distinct agency details, and remove the guesswork and inefficiencies.
Senior Director of Product at Ivans
Thorsten leads data and analytics products for Ivans. He has more than 20 years of Insurtech experience managing and designing products. Throughout his career, Thorsten has led a number of successful products through their full lifecycle. Prior to joining Ivans, he was the product lead at TechCanary.