Industry Trends
5 Minute Read
Zooming Ahead to Generation Alpha
Published: April 11, 2024
By: Christen Kelley
Industry Trends
5 Minute Read
Zooming Ahead to Generation Alpha
Published: April 11, 2024
By: Christen Kelley
Imagine a world where working in insurance isn't just about policies and premiums but also about sparkly shoes and fluffy yellow chairs. For April Fool’s, we decided to interview kids within Generation Alpha to see what they think about the future of work and insurance. Their cheery disposition and hopeful outlook brightened our social media feed, and we got a glimpse of the strengths this generation will bring with them when they enter the workforce many years from now.
Our Generation Alpha interviewees envision a work environment where creativity meets comfort, with window-filled spaces that burst with sunlight that feel like a cozy bedroom with the necessary office equipment of course. And when it comes to dressing for the job, forget the mundane. Some might swing into the office in a Spiderman costume or strut in Moana-inspired shoes, while others prefer the classic suit or comfy casuals. It's a future where self-expression through style is celebrated.
What does Generation Alpha look for in communication? While face-to-face chats hold a surprisingly special place in their hearts, these digital natives are also open to texting or hopping on a Zoom call, signaling a blend of tradition and tech-savvy in the workplace.
When quizzed about joining the insurance world, their responses range from puzzled shrugs to curious intrigue. It's a nudge for industries like insurance, often viewed as traditional, to make their image more “drip” (meaning cool to the younger generations) and connect with these budding talents, showcasing the exciting opportunities that lie within.
We shared our video on LinkedIn, and these are some of the reactions we have seen so far:
“Suuper cute!”
“The future looks bright!”
“Love this. It’s so fun. I like the idea of the office has ‘a cabinet with a lot of stuff in it and food’. And it’s interesting that so many said they would want to work with their co-workers in person.”
“Thanks for posting. I love the dress code suggestions.”
“This is AWESOME.”
“Love this! And I agree, I think we should all wear spidey suits to work.”
By embracing Generation Alpha’s expectations (and eccentricities), the insurance world can become a place where work feels a little less like work and a bit more like a place where you want to hang out. So, here's to staying engaged, staying curious, and perhaps most importantly, staying ready to sprinkle a little fun into the mix as we navigate the future of insurance together. Who's up for the challenge?
Watch our video to get a glimpse of the magical possibilities through the eyes of Generation Alpha.
VP of Marketing for Ivans
Christen Kelley leads Ivans' overall marketing strategy. She brings more than a decade of insurance technology experience to her role. Kelley holds a master's degree in Communication and Information Technology from Bay Path College, and a bachelor's in Business Administration from Bryant University.