Nearly two years ago, we introduced Ivans Marketing Insights™, a cutting-edge tool designed to transform the way you understand the agency universe. This solution delivers precise insights and detailed information to help you pinpoint distribution partners and deep dive into specific agency details. It will empower you to uncover growth opportunities and eliminate the guesswork and manual work often associated with finding the right agency partners.

Without the capability to search for agencies based on liability limits and auto policy types, carriers and MGAs miss out on opportunities to partner with agencies that are the best match for their risk appetite and policy requirements.

We've been listening to your feedback about Ivans Marketing Insights. One challenge we've heard is that carriers and MGAs need help to identify agencies that specialize in writing specific types of personal auto policies. This limitation hinders your ability to strategically align policies with your risk management and underwriting preferences.

Here are a few new features and enhancements we’ve added to Ivans Marketing Insights.

Introducing Personal Auto Coverage Insights

Our latest release includes Personal Auto Coverage Insights. Designed for data and analytics teams, sales and marketing, and management, this feature allows you to search for agencies that write specific liability limits for personal auto policies and certain auto policy types, like motorcycle, car, or RV.

When viewing a specific agency, you’ll have access to two new reports:

1. Distribution of policies written for specific liability limit ranges (ranging from less than $25K to $500K+).
2. Distribution of policies for auto policy types such as Motorcycle, RV/Trailer, Mobile Home, and standard auto.

These reports are designed to help you understand different insurance agencies and find the perfect match for your personal auto policy needs. When checking out an agency's profile, you'll get detailed insights into important metrics, such as the range of liability limits and specific auto policy types they handle. This transparency is meant to empower you with actionable information, helping you make informed decisions about which agencies you partner with.

Meet Ivans Marketing Insights Plus

Earlier this year, we released Ivans Marketing Insights Plus. Also designed for data and analytics teams, Ivans Marketing Insights Plus provides a data set for carriers and MGAs to review potential agency partnerships and enhance current relationships with agencies in the Ivans network. The data set includes reports with agency premium and book of business details categorized by state, line of business, industry and more.

The new reports include:

1. Your Rank & Number of Carriers: The Yours versus Other report shows rank for how much business agencies are doing with you versus other carriers.
2. Agency Account/Policy Ratio: New report identifies which agency partners are performing best at rounding their accounts across your product lines, helping carriers to prioritize expansion opportunities.
3. Homeowner Policy Type (Personal Lines only): The Homeowner policy type report has been updated to include the specific homeowner (HO) and dwelling policies (DP) for each agency so they can focus efforts more on agencies best suited to sell the policies that are in-appetite.
4. Dwelling Limits (Personal Lines only): Agency details show the range and percentages for dwelling limits of the selected agency, enabling carriers to determine whether the homeowner policies are for high-value versus low-value homes.

Ivans Marketing Insights Plus gives carriers and MGAs comprehensive access to data, including their premium policies and other details, categorized by state, line of business, industry, and more, instead of manually looking up agencies one at a time.

We are committed to helping you discover agency partners that perfectly match your business goals, and our new reports provide exclusive and valuable insights that can't be found elsewhere. These insights will empower you to better understand the strengths and weaknesses of different agencies, enabling you to make intelligent, data-based decisions.

More Insights, Better Partnerships

With more than one million daily transactions across Ivans and access to 38,000+ agencies, Ivans has the data, and now the tool, that adds value to your agency visits , reduces the need for multiple disjoined applications, and manual reporting. Unleash your organizations full potential, streamline your processes, and drive growth like never before. Find out more information about Ivans Marketing Insights, and fill out our quick form if you have any questions or are ready to get started.